FXX approached us with the brief of a lifetime and a unique ask. To help them bring to life a series of IDs for a relaunch of The Simpsons on the FXX network. They had already designed a very deconstructed brand language with their key art. Combining that thinking with our own imaginations both in design and animation, we crafted a series of really out-there IDs. The thinking was simple, use every known aesthetic from The Simpsons family. And, make it so bizarre and irreverent that it won’t be mistaken for the show itself. Insanity ensued.