The bay doors open to reveal a futuristic war zone as a gigantic Covenant Arbiter and Master Chief tower over the streets of New York City! Laundry recently partnered with  Paramount+ to promote the Season 2 release of Halo. Laundry set out to bridge the epic sci-fi world with ours utilizing the huge multi-plane Silvercast screens in Times Square. OOH media is evolving in ways that seek to break the confines of a single rectangular frame. These high-tech canvases allow for exciting opportunities to create a more immersive experience for audiences.