Ohio Lottery
Back to the Start
Sometimes it's the Little Things
Back to the Start
Making Of
After storyboarding out each spot we brought them to life fully in CG, carefully crafting a world of paper that still felt warm, human and emotional. Each 3d object was modeled from scratch with realistic folds and bends to give it a hand crafted feel. We also animated each spot in a way that mimiced what we would do if we had actually filmed this in stop motion. Instead of using smooth keyframes we painstakingly animated a large portion of each spot frame by frame. This gave the campaign a charming and authentic feel that was really important to the concept. To tie it all together our friends at Marcus Thomas created a score that perfectly expressed the time reverse storytelling featuring some backwards instrumentation and a voice over that nailed the emotion tone.