Time to learn to love it!

Getting your hands dirty is a good thing!

AMC x Coca-Cola

Flavor Maker

Client: AMC x Coca-Cola / Agency: Barkley
Design, Direction, Live-Action Production, Animation, VFX, Composite
 
ECD and Laundry co-founder PJ Richardson was in the director’s chair to create this visually lush promo for AMC Theatres and Coca-Cola. We teamed up with our friends at Barkley to develop a live-action and 2D animation hybrid approach for the hero look of this gorgeous piece.

Laundry was able to take the project from early design stages all the way through an on-location shoot and final animation/finishing. Marrying live-action and animation always presents a technical challenge, and we are thrilled to share the results of our wonderful team’s hard work. See you at the movies!

Concept Art

Design Exploration

Live-Action Shoot