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Got Milk?

Everyone Wants To Be Milk

Client: California Milk Processor Board / Agency: GALLEGOS United
Design, Direction, Live-Action Production, Animation, VFX, Composite

It's an old familiar question in marketing now: Got Milk? How do you take an iconic, decades-long campaign and show the audience something fun and new? Laundry partnered with GALLEGOS United to help answer this very question! We embarked on a journey of exploration combining everything from live-action tabletop shoots, to all CG environments, to 2D anime characters. Truly an every trick-in-the-book project with an amazing design/animation team led by ECD and co-founder Tony Liu.  With so many milk substitutes in the market these days, there's always something special about the real thing.


Live-Action Shoot