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Microsoft Maps

3D Icon UI Development

Client: Microsoft
Design, Direction, Animation, VFX

We worked closely with the Microsoft Maps team to develop a collection of stylized icons to represent major architecture and landmarks from around the world. The Laundry team developed a visual language that distilled the major recognizable features of each building, monument, and landmark to create icons that were quickly recognizable at a small and large scale. The final set is an ownable aesthetic of premium 3D icons.